Keep the Diff

Behavioral money, not budgeting

Get credit for what you didn't spend.

You talk yourself out of things all the time. Nothing records it, so it never feels like progress. Keep the Diff records it.

Planned spend What you were ready to spend Actual spend What you actually spent
The Diff Money you decided to keep

In development. Coming to iPhone, iPad, Mac, Apple Watch, Android and Windows.

What it is not

Not a budget. Not a no-buy challenge.

A budget tells you what you are allowed to spend, and it is a scold when you go over. A no-buy challenge asks you to say no to everything and be pleased about it.

Keep the Diff does neither. It never tells you what to spend, it never links your bank account, and it never shows you a red number. It only asks what you were ready to spend and what you actually spent, and then it keeps the difference where you can see it.

How it works

Two numbers. That's the whole thing.

  1. Say what you were ready to spend

    The dinner you nearly ordered. The jacket in the tab you closed.

  2. Say what you actually spent

    Often nothing. Sometimes less. There is a "Didn't buy it" button for the common case.

  3. Keep the Diff

    The difference is yours. It adds up by week, by month, and toward whatever you are saving for.

Pricing

The whole loop is free.

Logging a decision, seeing your Diff and watching the week add up costs nothing, forever. Premium is for people who want the long view of it.

Free

  • Unlimited decisions
  • This week and this month
  • The last 14 days of history
  • Weekly recap

Premium

  • Your full history, with CSV export
  • Categories and breakdowns
  • Goals, with a photo of what you're saving for
  • Widgets, Lock Screen entry and the watch app

Where it runs

Everywhere you decide not to spend.

The decision happens in a shop, on a couch, in a checkout flow. The app has to be wherever that is, which is why it is being built for all of these rather than a phone and a promise.

Privacy

Your money stays yours to know about.

Keep the Diff does not connect to your bank. There is nothing to link, no credentials to hand over and no transaction feed to read. Everything you log lives on your own device, and the numbers you type are the only numbers the app has.